The Complete AI Research Workflow: From Prompt Discovery to Content Creation

Is your content strategy ready for the newest evolution of search? Learn an easy 5-step workflow to track AI visibility and optimize your content using Moz Pro’s AI Research toolkit.

Travel Marketing: How to Compete and Future-Proof in 2026 — Whiteboard Friday

Prepare your travel brand for AI search in 2026. Chloe Osunsami shares how to use digital PR, human-first narratives, and tailored outreach to boost visibility.

Brand Bias in Prompts: An Experiment

We tested 300 prompts to measure how common brand mentions are in LLM responses. See the data on how brand, soft-brand, and non-brand queries impact visibility, including a surprising look at the volume of brand mentions generated by Gemini.

Reddit Brand Strategy for AI Search — Whiteboard Friday

Learn how to build a Reddit brand strategy for AI search. Victory Umurhurhu explains how to navigate Reddit communities to boost visibility and build audience trust.

We Need To Have a Conversation About Garbage AI Content

Is it possible to scale AI content without losing quality? Learn how to build brand affinity, create standout content, and stay visible in AI search.

4 Prompt Tracking Mistakes — Whiteboard Friday

Are you measuring AI visibility wrong? Tom Capper reveals the 4 biggest mistakes in AI prompt tracking and 4 creative ways to expand your list of prompts.

10 Fan-Outs for Prompt Research — Whiteboard Friday

How does Google's AI Overview expand user queries? Tom Capper reveals 10 fan-out categories you can use to improve your prompt tracking and keyword research.